Who Is Bu Ruyu?
Cucuruyu’s mascot is a grandmother duck. Although the name suggests a chicken, a duck was chosen because ducks and chickens are closely related. She is depicted as a kind grandmother caring for baby chicks, symbolising warmth, care, and a sense of family beyond blood relations. The grandmother figure reflects how grandparents often care for us and create nostalgic food memories!
This packaging takes inspiration from nostalgic colouring books, filled with intricate details, bright colours, and a fairytale charm that many Gen X grew up enjoying. The playful, nature-inspired visuals are paired with the Jagung Manis flavour, a sweet corn taste loved by Indonesian children everywhere.
With corn patterns highlighting the main ingredient, the design feels like a familiar childhood treat; comforting, fun, and instantly recognisable, just like a favourite snack you never get tired.
Bu Ruyu’s Mission?
While one of the obvious goals for Bu Ruyu is to ensure her cucu’s are well fed, many Indonesians live abroad and miss the simple taste of their homes. Bu Ruyu open her wings to a warm embrace, making easy and accesible instant noodles for her Cucu to enjoy! Nostalgic and a well known flavour variety instant noodles. Bu Ruyu hopes by reminding her cucu, from where ever they are, that they can still relish the taste of home and childhood.
Which
Cucu-R-you?
These are Bu Ruyu’s grandbabies! They’re baby chicks, each with unique personalities and names that match their designs. Starting from left to right, can you find one you can relate to the most?
Noti
A naughty baby chick who loves to pull mischievous pranks! He often convinces the other chicks to join in on his troublemaking.
Her name sounds like the “ding!” you hear when someone gets an idea. She’s the smartest of Bu Ruyu’s grandbabies! A curious little chick who studies everything carefully.
Didi
Her name comes from the “mimi-mimi” sound cartoons make when they sleep. True to her name, she’s the sleepiest of them all!
Mimi
Dono
His name is inspired by the Indonesian word dongo, meaning “dumb.” Dono is always a little confused about what’s going on and tends to be slower than the rest.
Her name comes from the word licik, which means “sly” in Indonesian. Lici loves to take advantage of any situation to come out on top.
Lici
Play With Us!
Why don’t you find out yourself what it’s like to hang around Bu Ruyu’s cucu? Download the app for FREE on your device and become one of Bu Ruyu’s beloved Cucu! Cmon, don’t miss out on the Cucu’s activities! Join thousands of Bu Ruyu’s Cucu from around the world! Explore, dress up and even post about your life! Available now on mobile.
Bu Ruyu loves all her cucus equally! She hopes that her love has reached you too; every flavour, every second of the process to cook her meal, she hoped you can feel her wings spread and embrace you! From wherever, whenever and however you’re cooking her meal, she’ll be there to guide you!
Bu Ruyu’s cooking isn’t just a quick meal, but an adventure for Indonesian adults everywhere who wishes to have a taste of home and nostalgia. Bu Ruyu advises for all her cucu to also eat meals outside of her special instant noodle as its important to keep a balanced diet.
Stay Tuned for Future Web-Events!
“Have a nice day! Remember to take care.” – Bu Ruyu